Designer Marco Zanini bid farewell to Rochas last week in Paris with a glittery, feminine collection, and now he's opening up about his new gig: reviving the house of Schiaparelli.
Zanini spoke to WWD about his new role as creative director of Schiaparelli, which will focus on the label's couture and "prêt- à-couture"—that's high-end ready-to-wear—collections. After five years at Rochas, Zanini will bring his sophisticated yet quirky aesthetic to the brand, which has been closed since 1954. Elsa Schiaparelli famously had close ties to the art world, and her dedication to creativity and the highest quality are aspects that Zanini is expected to uphold during his tenure. “The project is based on excellence and quality, and a product linked to the future. I think my great passion for these elements played a key role in my appointment,” he told WWD.
Aside from the Costume Institute's “Schiaparelli and Prada: Impossible Conversations” exhibition last year, the new generation of fashion enthusiasts doesn't know much about the house, so Zanini has his work cut out for him when it comes to brand recognition. Plus, he's joining the elite (and shrinking) ranks of young couturiers, which is a daunting challenge in itself. Zanini presents his first collection for Schiaparelli in January during Paris Couture Week, and we'll be excitedly anticipating his debut.