NARS's Sexy New Guy Bourdin Collection Breaks All the Beauty Rules

Guy Bourdin, the French photographer who produced some of the most daring and iconic fashion and advertising photographs of the 1970s and 1980s, inspired NARS' next big makeup collection. So, the NARS international lead makeup stylist showed us how to go out of our makeup comfort zone to get the collection's bold, '70s look.
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Guy Bourdin, the French photographer who produced some of the most daring and iconic fashion and advertising photographs of the 1970s and 1980s, inspired NARS' next big makeup collection. So, the NARS international lead makeup stylist showed us how to go out of our makeup comfort zone to get the collection's bold, '70s look.
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Guy Bourdin, the French photographer who produced some of the most daring and iconic fashion and advertising photographs of the 1970s and 1980s, inspired a lot of the creative people working in fashion today. But his biggest superfan may just be NARS founder, Francois Nars, who reportedly ripped Bourdin images out of Vogue Paris and hung them on his wall when he was 10.

Bourdin's trademarks--color and sensuality--inspired a new limited edition NARS collection, which launches October 15. Trust me when I say you're gonna want it. And you better forget all those rules about either choosing lips or eyes, because Bourdin's girls weren't shy about makeup.

"The '70s was the era that heralded an explosion of color in cosmetics; no more safe pastels and Twiggy-like lashes and eyeliner," Uzo, the NARS international lead makeup stylist, told me. "Women were wearing vivid reds on cheeks, lips, and nails, and washes of decadent purples, blues and shimmery grays on the eyes–and loving it. It was all about being that strong, modern, and confident woman and expressing that sentiment through bold but chic make-up."

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Bold is an understatement. The collection includes four new nail shades, three blushes, five eye shadows, and five lipsticks. The latter two boast a new formulation, called "Cinematic." This means super creamy, shiny (not glossy) lipsticks and velvety eye shadows with big color pay-off. On November 1, some store-specific sets will launch, including an amazing blush set at Sephora and a white leather makeup bag featuring red and black hearts which I am lusting after.

Ready to dip your toes into some '70s color? Try a statement cheek, courtesy of Uzo:

Apply Exhibit A's vivid red on the apples of your cheek with a blush brush then layer the magenta shade of Coeur Battant over it, blending and sweeping the color upwards towards your temple and brow.

Click through to see the full collection, plus some of the gorgeous Guy Bourdin prints which inspired the collection.