While traditional bloggers still have a stronghold on the market, brands are talking notice of these newly minted Instagram stars, too. Another “momista” Instagrammer—who also asked to remain anonymous, even though her 10,000+ followers know her handle quite well—tells me of small jewelry and accessory designers gifting her items in the hope that she’ll post photos of them on her Instagram account. IG Girl #2 says that the brands experienced an increase in sales after she posted pics of her wearing said pieces. (Of course, she had tagged the designers in her posts.)
Kane’s documentation of lavish shopping expeditions and fancy wardrobe reveals has garnered attention from some pretty big names. “It is still surreal to me that brands such as Balmain Paris have commented on my page numerous times,” he tells me. “Designers such as Fausto Puglisi, Prabal Gurung, Loree Rodkin, and many others have liked my pictures and shown incredible love. To say the least, I am beyond grateful.”
Guys, he even gets VIP invitations and trips.
“I met Sue Gragg [a footballer wife favorite and friend of
teen millionaire fashion designer Kira Plastinina] who is an international renowned jeweler in Texas,” he explains. “We exchanged information and found a friend in each other. She was kind enough to invite me to her annual jewelry show and an art auction in Dallas. Still today, I am still shocked by such hospitality I was shown when I attended her show. Since the trip, I have been calling her Mama Sue!”
Kane’s friend mrposhspice (hands down my favorite handle of this post), who’s inching his way to 3,000 followers, even experienced social marketing from the consumer level.
“I have had employees at Christian Louboutin ask me to post photos of their shoes without knowing my Instagram handle, actually, which I found really funny!” he recounts.