It seems the Kardashians were set on giving their Kardashian Kollection a high-fashion makeover this season. We learned last week that their latest campaign for Sears had been shot by always-in-demand-despite-being-enveloped-in-controversy fashion photog Terry Richardson.
Now, here’s a look at another Richardson-shot Kardashian kampaign–this time, for Kardashian Kollection for Lipsy, which is a UK-based women’s high street brand sold at Topshop and ASOS. Somewhat surprisingly, the images aren’t set against a stark white background but rather a mirrored black background, in front of which the Kardashians executed their signature pouty, seductive poses. It’s unclear whether or not it was shot at the same time as the campaign for the Kardashian Kollection for Sears.
Though, far more interesting than the campaign itself (if anything can be) is Kim’s high-fashion inspiration for the Kollection: The designs of Valentino, Isabel Marant, and Azzedine Alaïa.
Looks like she was doing some research for her and her sisters’ own line during those last couple of trips to Paris Fashion Week with Kanye. “Valentino and Isabel Marant aren’t really our style, but their influence is reflected in the collection,” Kim told Vogue UK. “You know an Alaïa dress will hold and suck you in? I wanted to make pieces like that, pieces to make you feel really good about yourself.”
The magazine also got Kim to dish on that unreal assortment of baby-sized designer goods she received for North West from Givenchy’s Riccardo Tisci, Lanvin’s Alber Elbaz, Celine’s Phoebi Philo, and more. She says she was “just blown away by the generosity of the designers for sending me those pieces,” and even wisely pointed out, “Not all of the brands even make clothes for babies.” Now we’re even more impressed! “She’s much more stylish than I was when I was little, absolutely,” Kim added. Indeed, we’re sure North’s sense of style is completely inherent and has developed organically without any influence from her fashion-obsessed parents.