Yet another of our favorite fashion designers has decided to branch out into the world of beauty.
On Tuesday, Cynthia Rowley debuted a new range of cosmetics in partnership with e-commerce site Birchbox. The line, called Cynthia Rowley Beauty, is launching with just a handful of products, including liquid eyeliner, a five-hued eyeshadow palette and a cosmetic bag, ranging in price from $15 to $24. The designer plans to grow the collection into a more complete, cohesive range within the next couple of years.
The collection is currently available on Birchbox.com and at Cynthia Rowley stores.
Rowley has partnered with Birchbox on exclusive products before — remember these adorable nail decals? She plans on using data collected from pre-orders and social media to decide what items she’ll release in the future, she told WWD.