Giancarlo Giammetti Describes How Valentino Became a Real Business

Giammetti opens up about being the power behind Valentino, and how the two met in the first place.
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Dhani Mau
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Giammetti opens up about being the power behind Valentino, and how the two met in the first place.

The storied house of Valentino wouldn't be what it is today without Valentino Garavani -- but Valentino also owes its success to a second figure: Giancarlo Giammetti, Garavani's business partner and honorary president of Valentino.

In the eight-minute video above, Giammetti explains how he turned Valentino into a brand that wasn't merely glamorous, but also made money. He also gets a little personal, telling the sweet story of how he met Garavani and how their relationship has evolved in the many years since.

This month, Giammetti is celebrating the publication of a new tome, Private: Giancarlo Giammetti, filled with in-depth interviews and personal journal entries. As part of his NYC promotional tour, he took the stage at Parsons for a conversation with Simon Collins. We'll have more on that soon.