InStyle certainly has something a little extra to celebrate this holiday season: According to MIN/PIB figures released Friday, the Time Inc. title sold more ad pages this year than any of its competitors for the fifth year in a row.
Clocking in at 2,810.47 pages for the year, InStyle's numbers are up 4.72 percent over last year. This, despite losing its publisher, Connie Anne Phillips, to Glamour in May. The increase is a testament to both new publisher Karin Tracy and especially to editor in chief Ariel Foxman -- ad sales have consistently gone up annually ever since he joined the team in 2008. "For five straight years, he’s had the inside track on what works,” Tracy told the New York Post.
While Conde Nast's Vogue sold more ad pages in the fashion category than its competitors, it sold 2,694.64 overall, up 3.58 percent from 2012. Third place went to Hearst's Elle, which reported 2,501.65 ad pages, up 1.9 percent over last year.