If you ask us, Karl Lagerfeld is as close as it gets to achieving total world domination, and his latest move brings him even nearer. The Kaiser announced Wednesday that he will be opening a London flagship store for his eponymous label in 2014. The Karl Lagerfeld label is more reasonably priced and targets a younger shopper than the designer’s other endeavors — Fendi and Chanel — so it’s no surprise that the retail outlet will be geared to a more tech-savvy generation.
According to The Telegraph, the upcoming London location will cater to fashion and tech lovers alike. Shoppers will be able to search inventory and watch branded content on one of the many in-store iPads, and dressing rooms come equipped with personal photo booths that feature Lagerfeld-exclusive filters. Did somebody say “selfie?”
A handful of standalone Karl Lagerfeld boutiques have opened in Europe and Asia over the last year, and they are sights to behold — not only are the black and white interiors a minimalist’s dream, they include a dedicated section for Choupette merchandise, and line drawings of Lagerfeld’s silhouette are a major aspect of the decor. In addition to the tech features, the London store promises more of the same.