Burberry Names Design Chief Following Christopher Bailey's Promotion

Burberry has promoted Luc Goidadin to chief design officer, a newly created position.
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Lauren Indvik
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Burberry has promoted Luc Goidadin to chief design officer, a newly created position.
Christopher Bailey. Gareth Cattermole/Getty

Christopher Bailey. Gareth Cattermole/Getty

When Angela Ahrendts leaves Burberry for Apple this spring, chief creative officer Christopher Bailey -- who at that time will also become CEO of the British retailer -- will have a lot more on his plate.

To help the 42-year-old Bailey manage his design duties, Burberry has promoted Luc Goidadin to chief design officer, a newly created position.

In a webcast for investors Thursday, Bailey said that Goidadin -- whom he calls one of his "most experienced, talented and trusted colleagues" -- will "oversee all design activities" under his leadership. "This will allow me to continue to remain fully involved in setting the creative direction and the vision for the brand," Bailey said.

Goidadin has worked alongside Bailey at Burberry for 12 years, starting as a designer and working his way up to senior vice president of womenswear, childrenswear and textiles. He studied fashion design and marketing at Central Saint Martins and also holds a MA in fashion womenswear from the Royal College of Art.

The appointment was announced shortly after Burberry released a strong half-year earnings report on Thursday, showing that the company topped £1 billion in first-half sales for the first time.