Tradeshows have remained one of the industry’s most insidery events. While just about every aspect of fashion week is exposed to the public, tradeshows are generally only exposed to the people who attend them, mainly buyers and a handful of editors. New York’s Capsule tradeshows have a reputation for being a hotbed of emerging talent that doesn’t necessarily get a ton of exposure outside of the industry — until now.
For the first time ever, Capsule will stage an event for consumers called Capsule Market Square, a fair where the public can come and do some holiday shopping from an array of cool indie designers from New York and beyond — from Maison Kitsuné to Want les Essentiels de la Vie to Dusen Dusen. Capsule selected the designers from within its community of past and present tradeshow participants. Additionally, top-tier editors from publications like Vogue, GQ, Details, Teen Vogue and more will be selling items from their closets. All in all, there should be some pretty awesome stuff (a sampling below).
It feels like an example of where once-exclusive fashion preview events are headed: finding ways to cater to consumers. (Which is really what designers want, right? To sell clothes?) Sydney Fashion Week recently announced that it would stage an open-to-the-public showcase after its regular fashion week, to sell off-the-runway looks from designers. Similarly, the British Fashion council opened concept shops last season to sell designers’ previous-season goods during London Fashion Week.
At the same time, New York Fashion Week sounds like it could move in the opposite direction, with IMG pushing to make it more exclusive. Though, that doesn’t mean a distinctly separate resource for consumers couldn’t exist as well. Plus, there’s already Moda Operandi, which makes runway looks available just days after they walk.
We especially like Capsule’s idea because gives a platform to less established designers. See below for a list.
Want Les Essentiels – De La Vie
Mark McNairy New Amsterdam
Organic John Patrick
Billy Reid, Wren
In God We Trust
Creatures of Comfort
Helen Levi Ceramics
Shop the Capsule Market Square from Dec 14th – 15th at 82 Mercer Street, New York, NY