These days, it’s much more common to see an ad campaign for the first time on Instagram or elsewhere on the web instead of in the pages of an actual magazine, and that’s thanks to ladies like Cara Delevingne. The model, who boasts 3.49 million followers on Instagram, posted her latest campaign for YSL Beauty — her second for the brand — on the social platform on Tuesday. Delevingne was the Fall 2013 face of the cosmetics line as well.
We’ve grown accustomed to seeing the British model’s face everywhere we turn in 2013, and according to Google, she was the UK’s most-searched fashion person of the year. With a giant social media following and a major search engine’s stats to back her up, it makes perfect sense that so many top designers turn to her to be the face of their brands. We’re going to go ahead and bet that Delevingne will be just as ubiquitous in 2014 — the numbers don’t lie, after all.