When we first heard Karl Lagerfeld had chosen Dallas, Texas, as the location for Chanel’s next Métiers d’Art show, after more exotic locations like Edinburgh and Versailles, we were a little surprised. Still, we knew he’d still manage to create a grand spectacle in America’s heartland, and he did not disappoint. On Tuesday night, Lagerfeld unveiled an American Western-inspired Pre-Fall 2014 collection to an audience of international buyers and editors who had traveled far and wide to see what he had in store. Here’s what happened.
Lagerfeld said he chose the location in thanks for the support Dallas-based luxury department store Neiman Marcus gave Chanel when the house reopened after WWII. A short film, which debuted Tuesday night and was written and directed by Lagerfeld, depicts Chanel’s reopening in 1953. It’s called “The Return” and you can watch it above.
The set was inspired by an old-fashioned drive-in movie theater and included actual vintage American cars that frowers sat in. It was also reminiscent of a rodeo with guests in rafters partitioned off by wooden panels.
As is de rigeuer for Chanel shows, celebrities, socialites and big-name editors were everywhere. Among them were new Chanel campaign star Kristen Stewart, Dakota Fanning, Zoe Kravitz, Alexa Chung, Poppy Delevingne, Derek Blasberg, Anna Wintour, Lily Collins, Lauren Hutton, Harley Viera-Newton, Leigh Lezark, Stella Tennant and more. There were also stars on the runway, including Erin Wasson, Dree Hemmingway, Crystal Renn, Caroline de Maigret and Stella Tennant.
Models wore a metallic, war paint-inspired makeup look. Hair accessories included this gun clip. That’s where things started getting interesting…
Lagerfeld did a kitschy take on Dallas with a luxe collection that drew references from the southwest and, unfortunately, Native American tribes (more on that here). There were denim jeans, feathered headdresses, fringed leather trousers, prairie dresses, bolo ties, Confederate-style piping and Navajo-like prints.
The After Party
There was karaoke and a mechanical bull. Here are the two Instagram videos you need to watch.