It’s no secret that Condé Nast has been interested in e-commerce for some time. The publisher of Vogue, Lucky and other top glossies has recently been investing in online shopping platforms like FarFetch, Monoqi (a high-end online interiors shop), luxury jewelry seller RenéSim and Vestiaire Collective, a Paris-based luxury site.
However, today it announced plans to get into the e-commerce game on its own. Condé Nast US and Condé Nast International have teamed up on a new global e-commerce division. The newly appointed president of the division will be Franck Zayan, who currently oversees e-commerce for Galeries Lafayette.
Additionally, Condé Nast’s CEO Charles Townsend and President Robert Sauerberg, along with Jonathan Newhouse, chairman and CEO of Condé Nast International, and Nicholas Coleridge, president of Condé Nast International, will sit on an international board overseeing the project.
What that project is, however, is not yet known. Newhouse said in a statement that it will “explore and develop ideas which can serve our readers, users, advertising clients and business partners,” and something will be in the works before the end of next year. Condé seems to be devoting a lot of its resources to projects outside of publishing magazines: It also recently launched an with plans to option content for film and television, for instance.
Clearly, people are shopping increasingly online, so it makes sense that the expanding publishing house would want to get in on that, perhaps using its existing print and online editorial properties to drive traffic to whatever the new business is.