On Saturday afternoon, I — along with seemingly every other fashion-loving New York City resident — stopped by the brand new Dover Street Market, which officially opened its doors that morning. Located on a nondescript corner of Murray Hill, the only indication that I was in the right place was a line wrapping around the block, which I later learned was reserved for shoppers who had received a voucher to get their hands on one of DSM’s many limited-edition collaborations — namely with Supreme, Nike and Japanese brand Mastermind. Luckily (or unluckily?), I was not one of those shoppers, so I walked right in.
The seven-story shop was a bit overwhelming upon arrival, but that could have been on account of the massive crowd, which included Anna Sui, Grace Coddington and Kate Lanphear — at least that’s who I was able to catch a glimpse of in the 45 or so minutes I was there. The space, which is the brainchild of Comme des Garçons’ Rei Kawakubo (and also has locations in Tokyo and London), features both established designers and up-and-comers from around the world, and the focus is on pieces that will appeal to fans of the dramatic and the androgynous.
I decided to work from the top down, and took the polka-dotted elevator up to the seventh floor, which features a 450-square-foot Prada shop-in-shop as well as a dedicated Supreme section. As I descended, I was particularly fond of J.W. Anderson’s space (which appeared to be constructed out of blue foam building blocks) and the cheerful display of Comme des Garçons PLAY that took over nearly an entire floor. The decor and architecture almost outshine the clothes — the stairs are encased in a purple tunnel and pillars are wrapped in rainbow yarn knitted like a sock — with each shop-in-shop designed by a different artist.
Every line from the Comme des Garçons empire is available to shop at DSM, along with tightly edited selections from Alexander Wang, Ann Demeulemeester, Repossi, Junya Watanabe, Rick Owens and many more. The friend I was shopping with lovingly called the avant-garde new store “Opening Ceremony on crack,” and I can’t say I disagree with her. There are few shopping experiences in New York as transformative as Dover Street Market, and with the promise to undergo a facelift every few months to keep the space fresh, it will certainly keep the city’s fashion obsessed excited for a long time.
Check out a few of the best Instagrams from over the weekend below.
Dover Street Market is located at 160 Lexington Avenue.