H&M Taps Amber Valletta to Front New Eco-Friendly Collections

Another ’90s supe has nabbed a new fashion campaign — technically, two.
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Another ’90s supe has nabbed a new fashion campaign — technically, two.

Another ’90s supe has nabbed a new fashion campaign — technically, two. H&M, which has been promoting its sustainability initiatives lately, tapped 39-year-old Amber Valletta to front the campaigns for both of its eco-friendly lines, Conscious and Conscious Exclusive.

The Conscious Collection, most recently modeled by Vanessa Paradis, is an ongoing range of pieces made from materials like organic cotton, Tencel, hemp and recycled materials. Conscious Exclusive is a new collaboration with sustainable fashion and design think tank Ever Manifesto, which hits a more dressed-up and dramatic note, inspired by bohemia and flamenco.

Get a sneak peek of Valetta modeling both in the video above.

The collections will hit H&M stores and online April 10, 2014. And from what we can see, it looks pretty good.