Every year, more fashion brands find ways to get involved with the imminent Miami Art Basel, whether it’s by throwing a party, sponsoring an exhibit, debuting a collection, or collaborating with a local retailer. They’re all effective methods for generating buzz and being a part of an event that gets a lot of media attention in and of itself.
The latest brand to get on board is Madewell. And while its latest collab will likely generate some buzz (we’re writing about it aren’t we), it will also actually support art.
J.Crew’s sister brand has commissioned three Brooklyn-based, emerging female artists to create their own interpretations of Madewell’s classic leather Transport Tote. Ten editions by each artist are available for $268 each at Madewell’s Lincoln Road location in Miami, as well as on auction site Paddle 8. Proceeds benefit Miami’s Bass Museum of Art.
They’re pretty cool — one by Donna Chung features a collage of three-dimensional found objects and looks a lot cuter than it sounds (see image above). Another features hand-painted palm trees.
Of course, we wouldn’t fault anyone for preferring the original classic tote, but with these it’s like you’re getting a carryall and a piece of art all in one. Check out all the bags in the gallery below.
Art Basel starts Thursday, so stay tuned for our coverage.