Nasty Gal Makes Two New Fancy Hires En Route to World Domination

Nasty Gal, the e-tailer -- and soon, brick and mortar store -- that peddles party-perfect looks for cool girls around the world, has announced two key hires for the new year.
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Nasty Gal, the e-tailer -- and soon, brick and mortar store -- that peddles party-perfect looks for cool girls around the world, has announced two key hires for the new year.
Nasty Gal CEO Sophia Amoruso

Nasty Gal CEO Sophia Amoruso

Nasty Gal, the e-tailer -- and soon, brick and mortar store -- that peddles party-perfect looks for cool girls around the world, has announced two new key hires for the new year.

Robert Ross has joined the Los Angeles-based company as chief financial officer, WWD reports. He was previously at flash sale site Ideeli as CFO and acting COO, and spent 13 years at Urban Outfitters in an assortment of positions, including chief accounting officer and CFO. (This isn't the first time Nasty Gal has welcomed someone with an Urban background: earlier this year, the company poached its editorial director, Kate Williams, for the same position).

The second new employee reporting for duty come January is Lina Kutsovskaya, who will serve as senior vice president, creative. Kutsovskaya will be joining the brand from Sephora, where she was vice president, executive creative director. Her additional bona fides include stints at Barneys New York, as vice president of advertising, and a very well-respected run in print, including Style.com/Print (where she was a creative direction consultant), and Teen Vogue, at which she held the title of creative director. You can also credit Kutsovskaya for curating Nylon's signature edgy look -- she served as the magazine's art director from 1999 to 2002.

Nasty Gal CEO Sophia Amoruso certainly seems to know what she's doing over there. Working there has become somewhat of the fashion person's equivalent to an engineer landing a job at Google. A self-admitted nontraditional leader (her upcoming book is called #GirlBoss: How To Write Your Own Rules While Turning Heads and Turning Profits), Amoruso has steered the company to a figure of close to $130 million in sales last year. That, and she procured a $50 million investment from Index Ventures in 2012.