Just in time for Cyber Monday, Amazon founder and CEO Jeff Bezos stopped by 60 Minutes on Sunday night. In an interview that stunned both correspondent Charlie Rose and virtually everyone who has ever made a purchase online, Bezos unveiled Amazon's until now top-secret project that could change the way we shop forever: The retail giant is working on a fleet of octocopters -- aka drones -- that promise a half-hour delivery of any product, for objects five pounds and under.
These electronic drones, which will leave from one of Amazon's suburban fulfillment centers, are given exact GPS coordinates which signal it where to drop off the goods. Although Bezos pointed out that this fleet of electric copters has years of additional work ahead -- the earliest it could be completed and approved by the FAA is 2015 -- he said that in four to five years, this new method of delivery could likely be a part of the online shopping landscape. Could you imagine? You could literally buy and receive a new thing to wear while getting ready for work, if you wanted to.
If Amazon Air Prime, as the service will be called, sounds like it belongs in The Hunger Games, you're not alone -- it does seem a bit far-fetched, and while instant gratification is the ultimate goal in the digital world, it also seems a little risky, especially if you're ordering high-end fashion items. Would you entrust an electric machine (without a human tracking it) to coast 10 miles through the air to your house before dropping off a designer handbag? What if there's bad weather?
Amazon's high-fashion offerings have steadily increased over the years, and although a number of online retailers like Net-A-Porter and Moda Operandi offer express same-day delivery with branded vehicles, it's only to local markets, which gives Amazon -- with distribution centers all over the country -- a pointed advantage. Delivery of a desired item in 30 minutes or less is unheard of, and delivery trucks are far less green than Amazon's proposed electric drones, but still, you can't argue with the added security that comes with a real live person making sure your package arrives in one piece. Perhaps Amazon will have some sort of insurance plan in place.
Watch a video of Amazon's new fleet below, and tell us: Would you let a drone make an expensive fashion delivery for you?