American Apparel has seen its fair share of controversy over the years, from sexual harassment accusations to questions about exploitation and some major money trubs. But we couldn’t be more excited about this latest, erm… development.
As initially discovered by Gothamist, an American Apparel store in New York’s SoHo neighborhood currently has a window display featuring mannequins in lingerie with some rather prominent pubic hair. We’re talking full-on Demi Moore in the ’80s bush: no landing strips or lightning bolts here, folks. In addition to the hair down there, the plastic peeps are also sporting pointy nips (an American Apparel staple) and some fetching Estelle Getty-esque glasses. (Coincidentally — or not? — Getty had a role in 1987′s Mannequin.)
This isn’t the first time the LA-based brand has dabbled in fuzzy muffs: Back in 2011, AA debuted an ad starring a girl and her pubes in a sweater and some sheer undies.
An employee at this particular location told Gothamist that the showy mannequins had just been erected Wednesday night, and that he had never before seen them “in this configuration.” Which we can only take to mean that the mannequins were initially bald-bushed and sprouted their merkins overnight, Austin Powers-style. Gothamist reports that the public’s reaction to the display is mostly one of amusement — “people are laughing.”
Does American Apparel’s latest pubic marketing ploy make you want to shop there? Or at the very least, ditch the razor?
Update: American Apparel released the following statement to Elle.com regarding the hairy mannequins:
American Apparel is a company that celebrates natural beauty, and the Lower East Side Valentine’s Day window continues that celebration. We created it to invite passerbys to explore the idea of what is ‘sexy’ and consider their comfort with the natural female form. This is the same idea behind our advertisements which avoid many of the photoshopped and airbrushed standards of the fashion industry. So far we have received positive feedback from those that have commented and we’re looking forward to hearing more points of view.