David Beckham said in December that he might be getting too old to continue modeling his own line of underthings at H&M (sad face, I know). Perhaps that was partially the thought behind his latest endeavor with the Swedish fast fashion power house: a line of bodywear for young boys, simply called the David Beckham Kids collection.
According to H&M, the new children’s collection — featuring henleys, tanks, long johns, pajamas and the cutest boxer briefs ever to exist — will roll out in stores and online in February. Beckham’s “own love of vintage sportswear” influenced the heritage-esque color scheme, which includes muted grays, navy, creme and red in both striped and heathered motifs. (Beckham’s upcoming spring collection is said to have a similar theme.)
The kids starring in the new campaign are adorable — but, seeing as Beckham’s own son, Romeo, is practically a seasoned modeling vet with a Burberry campaign under his belt, we’re a little sad he didn’t keep it in the family. Maybe Christopher Bailey already had him locked down as an exclusive….
Click through for more images of H&M’s David Beckham Kids collection.