Fur, leather and other exotic (and expensive) materials are elements we’ve come to expect in every collection from Italian fashion house Fendi. Heck, everything from the bags to the booties to the faux-hawks at the Fall 2013 Fendi show was made of fur, which barely even fazed us.
However, the brand presented its Fall 2014 menswear collection on Monday in Milan, and while we were sure we’d see a handful of luxe leather jackets and a fur coat or two come down the catwalk, we would never have guessed that fur would serve as the actual runway. Editors who shared photos of the show on Instagram noted that Fendi’s runway was in fact made of 100 percent real goat fur. (Fendi did not immediately respond to our request for confirmation, but did confirm to WWD and the Financial Times that real fur was used.)
The models stomped all over the yards of fur that, presumably, would be thrown away after the show. While the collection was filled with smart suiting pieces and great outerwear, it is difficult to focus on anything else besides the wasteful PETA nightmare that was the runway. In his review of the show, the FT‘s Charlie Porter wrote, “In the end, accomplished as the clothes were, it did not feel anything to celebrate, for anyone.” We’re inclined to agree.
See below for some Instagram snaps of the show.