H&M Had a Happy Holiday, With Sales Up 10% In December

But still not as good as November, a.k.a. the Marant-pocalypse.
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Eliza Brooke
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But still not as good as November, a.k.a. the Marant-pocalypse.
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Hot on the heels of its uber-popular Isabel Marant collaboration, H&M is reporting a sales increase of 10 percent for December, a solid month of growth during the holiday season. That beat analysts' average estimate of an 8.6 percent rise.

Compared to U.S. retailers, the international retailer did very well. Overall, retailers in the U.S. saw a 3.5 percent increase in holiday sales for the period between Nov. 1 and Dec. 24, just a few points under the National Retail Federation's estimates.

H&M's strong December follows a 21 percent rise in sales in November, the month Isabel Marant's H&M collection came out. As one might expect, much-hyped designer collaborations tend to spike sales: H&M posted its highest monthly sales increase of the last three years -- 26 percent -- back in March 2012, the same month that its Marni collection hit stores.