Perhaps even more interesting than the fact that Marc Jacobs chose Miley Cyrus to be the face of his Spring 2014 ad campaign is that Juergen Teller — who’s pretty much photographed any MJ campaign ever — didn’t shoot it.
But it sounds like it may not have been Jacobs’ choice, but rather Teller’s, who wasn’t happy with the campaign’s controversial star.
“I have worked with Juergen for years and love him as an artist,” Jacobs told WWD. “He just didn’t want to shoot her.” (But Teller did do the Marc by Marc Spring 2014 ads, so presumably the two haven’t had a falling out.)
So, David Sims, who also shot Jacobs’ beauty campaign, filled in, capturing Miley alongside models Natalie Westling and Esmerelda Seay Reynolds on a beach set. “We wanted this beach with girls kind of sulky and broody, and we thought it would be cool if it was Miley with what could be two friends, feeling distant and quite dark,” Jacobs explained.
While we love Teller’s work, we also love the moodiness Sims brought to this campaign, and how Cyrus almost looks more like a model than a celebrity.
And Marc is obsessed: “We all just love her and her entire being, her energy, her talent, her intelligence, everything,” he said. “There’s nothing I don’t like about her. She is just genuine and very natural.”
So while Cyrus may still not be able to win everyone’s approval, she certainly has that of Marc Jacobs, and this campaign has ours.