I wasn’t the least bit surprised when, earlier this week, enviably maned supermodel Gisele Bundchen was announced as the new face of Pantene — nor was I back in October, when the superbly tressed Blake Lively signed a contract with L’Oreal Paris.
But when WWD reported this morning that Kirsten Dunst — the star of one of my all-time favorite films, Dick — had been named the first-ever spokesperson for L’Oreal Professionnel (which is L’Oreal’s more high-end, fashion-forward haircare line), I’ll admit, I was initially perplexed.
Sure, Dunst has been revered for her acting chops, personal style, and annoyingly adorable boyfriends (ugh, hi Garret Hedlund and Jake Gyllenhaal) for literally decades. But incredible hair? That’s not exactly what comes to mind when I think of our darling Dunsty. If anything, I tend to envision her follicles as being a bit on the low-key, non-voluminous side. That dreaded descriptor stringy even rings a bell — and no offense, but in my opinion, a few well-placed milkmaid braids do not a hair care spokesmodel make.
But the more I thought about it, the more it made sense. Hair care campaigns and commercials are all about transformation: A brand wants to convince potential customers that its products can turn their dull, lackluster locks into a bouncy, babely, movie star-worthy mane. Sorry, L’Oreal Paris, but there’s no way you’re going to sell me on Lively’s eternally luscious golden strands being a result of using drugstore shampoo and conditioner. (It’s pretty hard to imagine Serena van der Woodsen running to Duane Reade for a box of Féria.) But taking Kirsten Dunst’s usual ‘do from flat to f–king fantastic (see the above left promo image for proof)? Now that‘s something I could get behind.
To that end, Dunst couldn’t be a more perfect hair model. Ya done good, L’Oreal. Ya done good.