Lincoln Center, the "official" New York Fashion Week venue, has in a way become even more important for emerging or lesser known brands than for established ones. Big names like Marc Jacobs and Alexander Wang (and Diane Von Furstenberg and Michael Kors, who just made the jump from Lincoln Center this season) can afford to show off-site (even in Brooklyn, apparently) -- editors and buyers will happily make the trek. Less established designers, however, would be smart to make it as easy as possible for industry figures to see their collections, which is why many of them, if they can afford it, try to get a spot in Lincoln Center.
This season alone, as many as 10 designers are showing at LC who've never shown at the venue before, many of them at the new Pavilion and Hub venues. These guys want to be seen, and (most of them) should be. Click through for a brief introduction to each one.
Creatures of the Wind: The Pavilion
If you haven't heard of Creatures of the Wind yet, you've probably been living under a rock...or are just a regular person who isn't obsessed with fashion. Either way, this design duo's move to Lincoln Center is a somewhat surprising move towards convention and commerciality. They've generally chosen off-the-beaten path venues to show their quirky, unconventional collections, which have grown a smidge more wearable with each passing season.
Georgine: The Pavilion
Georgine Ratelband designs vibrant, confident womenswear using high-end materials from renowned mills in France and Italy. She graduated from Istituto Europeo di Design in Milan just three years ago and her thesis collection was picked up by Antwerp's SIEN boutique.
Hernan Lander: The Pavilion
This Parsons grad and Donna Karan alum started his own collection in 2008. This season marks his return to New York Fashion Week, as he hasn't shown a collection since fall 2013. His womenswear designs are body-conscious and make heavy use of geometric shapes and asymmetry.
Lie Sang Bong: The Pavilion
This Korean designer is no fashion n00b. He's had his own label since 1993, but typically shows in Paris. Until now. His womenswear is more architectural and dreamy than what we're used to seeing in New York, and apparently he's been referred to as the "Korean McQueen." He's dressed the Korean first lady as well as celebrities like Lady Gaga, Beyoncé and Rihanna.
It's no surprise that Alessandra Meskita hails from Sao Paulo, Brazil when you see her collection: All swimwear and beach-ready cover-ups. It will be interesting to see how she adapts that aesthetic for a fall collection.
Raoul: Stanley H. Kaplan Penthouse
Raoul, launched by Singapore-based holdings company F J Benjamin (which also distributes Celine, Tom Ford, Gap and more), is a contemporary label designed by husband and wife team Douglas and Odile Benjamin. The label is built on cool, sophisticated wearable separates.
Skingraft: The Pavilion
This is Skingraft's second time showing at NYFW and the label just opened its first store in New York. It's not often that we're willing to describe something as "edgy," but that seems the best word to describe Singraft. I mean, it's called Skingraft.
Tome: The Pavilion
After being named one of last year's CFDA/Vogue Fashion Fund winners, Tome officially landed on everyone's "ones to watch" lists. Aussies Ryan Lobo and Ramon Martin launched their own line after a decade in the industry. Tome is dedicated to purity and gorgeous items women need in their closets.
Jay Godfrey: The Hub
Godfrey is pretty established compared to most of the designers on this list. Though, he's had an interesting career path -- leaving a career in finance to go to Parsons and eventually intern for Oscar de la Renta before starting his contemporary line of sophisticated dresses and separates, which is now sold in stores like Nordstrom, Bergdorf Goodman, and Holt Renfrew, as well as an NYC flagship. Surely his business experience has contributed to his fashion success.
Rebecca Vallance: The Hub
Like many Australian designers, we really like Rebecca Vallance, who makes subtly whimsical womenswear using classic tailoring with unique colors and textures, that we really want to wear. The former fashion publicist launched her line in 2009 and this is her first time showing at New York Fashion Week.