When Conde Nast Artistic Director Anna Wintour and new(ish) Editor in Chief Eva Chen revamped Lucky last summer — a revamp that made it more beautiful, more luxe and, well, more Vogue — it seemed certain that advertising dollars would follow. Not so. According to figures released earlier this week by the Publishers Information Bureau, Lucky‘s ad pages continue to decline, down 14 percent to a mere 88 pages in its all-important March issue.
Compare that to Vogue, which closed out its March issue with a whopping 470 ad pages, a 3 percent increase from last year. In a close second place was Time Inc.-owned InStyle, which boasts 367 ad pages, making the March issue its biggest in history.
Other notable numbers include W magazine which, with 230 ad pages, is up an impressive 10 percent from last year, and Elle with 342 ad pages, up 3.3 percent from last March. According to Adweek, Hearst fashion titles Marie Claire and Harper’s Bazaar are also having their best March issues ever this year.
Lucky wasn’t the only Condé Nast title to see bad numbers. Teen Vogue‘s ad pages decreased 22.3 percent from last year.