Madewell has released its Spring 2014 lookbook, and it delivers on exactly what new head designer Somsack Sikhounmuong promised it would: everyday staples, largely in denim, flannel and cotton, with “almost a tomboy sense of ease.”
Comparing it to last spring’s collection, the lookbook underlines Madewell’s move away from J.Crew’s trendier silhouettes and bright colors to a more casual, subdued weekender look. That’s both the good and bad of the collection: It looks ideal for off-days and beach wear, but outside of a white blazer, the blouses, one red jacket and the accessories, few of the looks are suitable for work. But maybe that wasn’t Madewell’s aim (though Sikhounmuong did previously say he was inspired by the women in his office — perhaps it’s just more of a casual affair over there).
See the full the lookbook and let us know what you think.