With a new line of metallic Fuel Bands in rose gold and silver and the industry’s most stylish editors passing up their heels in favor of FlyKnits during Fashion Week, it’s safe to say that Nike is having a “moment” in fashion. The global performance brand is keeping that momentum going with its newest, stylish collaboration: A “Tight of the Moment” designed by Japanese artist Yuko Kanatani.
For the uninitiated, Nike’s ”Tight of the Moment” franchise celebrates the coming together of artistic design and athleticism, and for Spring 2014, the brand decided to create a bright, colorful collection of three pairs of tights in tandem with the Tokyo-based artist. The first pair, with a kaleidoscopic motif reminiscent of a classic Pucci print, hits stores worldwide later this month, and it’s composed of Nike’s Dri-FIT fabric.
Rather than simply creating patterns for the collaboration, Kanatani used a body map to match her illustrations to a moving body. That’s style meeting science, people.
For those of you intent on keeping those “new year, new you” resolutions — and doing it in style, the collection will be available in stores and Nike.com globally on Jan. 31.