Get ready for your Pinterest pages to get very… animated. On Thursday, Pinterest announced that users can now pin animated GIFs to the platform, alongside the image and video formats it already supports.
Before you complain that your Pinterest page is going to resemble Times Square, note that the GIFs won’t automatically play: You will have to click on the pin to animate it (see screenshot below). Pinterest has been testing animated GIFs for the past week, and the option was made available internationally to all users Thursday.
Rachel Tipograph, global director of digital and social media for Gap, said that the company wasn’t aware that Pinterest was about to announce support for animated GIFs: Rather, Gap saw the announcement on Pinterest’s blog and acted fast.
We expect many a social media manager will be going all-out GIF on Pinterest for the next few weeks, and that we’ll see more cross-posting — and thus similarities — between fashion brands’ Tumblr pages, where GIFs are most frequently hosted, and their Pinterest pages. Whether we’ll see anything truly groundbreaking from the medium is another matter. Happy GIFing.