Get ready, ladies. Another menswear label has decided to expand into womenswear. Public School designers Dao-Yi Chow and Maxwell Osborne revealed in a New York Times profile this week that their first womenswear collection was in the works. They plan to show it during New York Fashion Week next month –if their perfectionism doesn’t get in the way.
“If it’s perfect, we’re going to show it,” Osborne told the Times. “But if 1 percent isn’t to our satisfaction, we have no problem holding it back.”
If it works out, Chow and Osbourne won’t be the only menswear designers getting feminine for the first time this NYFW. Duckie Brown also announced plans to debut womenswear.
So how will Chow and Osbourne adapt their cool, sportswear-meets-formalwear aesthetic to the female form? Chow sort of explains:
It’s not just street or high fashion, but a combination of the two. It’s either elevated or brought down to earth. It’s sort of like the guy not waving a flag to stand out with his outfit. She’s sophisticated.
The decision isn’t surprising: When we interviewed the designers back in July, they revealed that womenswear was on the horizon, though we didn’t know the brand, which relaunched in 2012, would expand into that arena so soon. And given the industry acclaim and support these guys have already received (they won the CFDA Swarovski Award for Menswear and the CFDA/Vogue Fashion Fund last year; they were also part of the CFDA Incubator program in 2010), we’re confident the expansion will be a success.
All in all, we’re pretty excited. We don’t get a lot of chances to write about cool menswear brands like Public School and Duckie Brown — and now that they’ll be producing something for the ladies to look at, we’re sure to have more opportunities.