The fashion set’s favorite workout just got even more stylish. The boutique indoor cycling studio SoulCycle, which releases a monthly themed retail collection at each of its studios and on its website, has partnered with Shopbop on an exclusive line of apparel to help bring Soul to the masses.
The collaboration, which launches Thursday on Shopbop and at SoulCycle’s 83rd Street studio in New York, includes super-soft tees, tanks, sweatpants and hoodies, and is priced from $48 to $130.
Julie Rice, one of SoulCycle’s founders, told us after a celebratory ride on Wednesday night that when Shopbop approached them to collaborate, she and co-founder Elizabeth Cutler couldn’t be happier. “It felt like a really natural fit — we haven’t done a lot of collaborations before, but this one felt like it would appeal to both of our customers,” she explained.
When it comes to the brand’s style philosophy, it’s all about comfort and edge — whether or not you’re actually heading to class. “Soul really transcends the classroom, and we have worked hard to find a style that makes people feel good both in and out of the room,” Rice said. “It’s a little bit badass, so when you catch a reflection of yourself in the mirror you feel tougher, and it’s sexy, which is a way we all want to feel. It’s also about great fabrics and lots of comfort.”
Although SoulCycle studios are popping up all over the country — it has locations in New York, Los Angeles, San Francisco and soon Washington D.C. — not everyone with access to the Shopbop collaboration can book a bike and ride, but Rice doesn’t see that as a hindrance to sales.
“When we were thinking about the collection, we broke the ‘soul’ off of the ‘cycle,’ so all of the pieces are about the meaning of the word ‘soul,’” she told us. “We have a lot of plans for SoulCycle in terms of being a lifestyle brand, and the way that we see it is that ‘soul’ is a universal theme: Everybody has a soul, everyone wants their soul to feel good.”
Interestingly enough, while editors, buyers and publicists all flock to SoulCycle to unwind after a crazy day at the office, the studio’s founders find solace in shopping. “After a bad meeting, I say, ‘You know what? We need to all get out of here, head to Jeffrey and look at some really beautiful shoes,’” Rice said with a laugh. All in a day’s work for us fashion folks.
Head to Shopbop to score a piece of the new collection which, if it’s anything like the bikes during SoulCycle’s class signups, will go fast.