Usually, fashion campaigns are inspired by the collections they’re advertising. But it was just the opposite for Viktor & Rolf‘s newest fragrance, Bonbon.
According to WWD, designers Viktor Horsting and Rolf Snoeren were so taken with Bonbon’s pink bow bottle and accompanying ad imagery — shot by Inez & Vinoodh and starring model Edita Vilkeviciute wearing nothing but matching ribbons painted on — that they created their Spring 2014 couture collection with it in mind.
The result was a show filled with tattooed ballerinas standing perfectly en pointe (actually the Dutch National Ballet dancers — no models’ toes were harmed during the making of this presentation), wearing a palette of flesh tones and ribbons. During the finale, a massive projection of the Bonbon campaign appeared behind them, tying Viktor & Rolf’s two big debuts together.
But back to the fragrance: Bonbon, which translates to “good good” in French (so, twice as nice), centers on a caramel note with lesser notes of mandarin, orange, peach, jasmine, orange blossom, gaiac wood, cedar wood, sandalwood and amber. It’s slated to launch at the label’s Paris boutique, de Bijenkorf in the Netherlands and Selfridges in the U.K. in March, and in April at Saks Fifth Avenue. WWD‘s sources estimate that Bonbon could bring in $54.8 million for Viktor & Rolf in its first year alone.
It’s a fragrance to watch: Viktor & Rolf’s first fragrance, Flowerbomb, was released in 2005 and has gone on to become one of the most popular women’s luxury brand fragrances in the world.