Last December, when Mercedes Benz announced a string of changes it would be making at New York Fashion Week via the Wall Street Journal, the only thing the Internet cared about was that the article mentioned something about "fewer bloggers." (Google "bloggers" and "fashion week" to get a load of the extensive coverage.) But a good headline is sometimes just a good headline. We all know that the bloggers are brought to shows by brands, not the entity that is New York Fashion Week.
And this season, brands have plenty of talented bloggers to choose from. "Fashion Week is transforming from an industry need into a marketing opportunity," says Fohr Card founder James Nord. (Fohr Card, by the way, is a members-only service that offers brands access to both public and proprietary data of thousands of blogs, all on one dashboard.) "Relationships with bloggers can guarantee a certain level of coverage from an engaged audience." What is changing, though, is the importance of Twitter, Instagram and other platforms compared to a blogger's actual URL. "Traffic may shift away from blog URLs over to other platforms, but there is always going to be a place for influential voices," Nord says.
Daniel Kelleghan Daniel Kelleghan Photography Twitter: @dkelleghan Instagram: @dkelleghan The Chicago-based commercial photographer, a self-professed lover of "travel, art, people, fashion, coffee and bikes," mostly shoots architecture and people.
Rachel Martino RachMartino Twitter: @rachel_martino Instagram: @rachmartino Martino is a Southern girl who landed in Brooklyn and dabbles in vlogging. (She works in social media, too.) Her site is a mix of personal style shots and stories about living in New York.
Michael Donovan Michael Donovan Rulezzz!!!! Twitter: @MichaelDonovan Instagram: @themichaeldonovan This professional photog shoots for everyone from Nylon to Gap, but his personal Tumblr is the one to watch.
Giuseppe Santamaria Men In This Town Twitter: @meninthistown Instagram: @giuseppeinthistown Instead of shooting posed street style photos, photographer Guiseppe Santamaria captures guys when they're least expecting it. (Like a surfer walking shirtless to his car.) He photographs women, too, on a separate site that's aptly titled Women in This Town.