Bloglovin' Appoints New CEO Following 350 Percent Growth

Bloglovin, a seven-year-old platform that allows users to curate all their favorite fashion and lifestyle blogs into one feed (and also gives out awards), has brought on new leadership.
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Dhani Mau
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Bloglovin, a seven-year-old platform that allows users to curate all their favorite fashion and lifestyle blogs into one feed (and also gives out awards), has brought on new leadership.
Getty

Getty

Bloglovin, a seven-year-old platform that allows users to curate all their favorite fashion and lifestyle blogs into one feed (and also gives out awards), has brought on new leadership.

Joy Marcus, former managing director of venture capital firm Gotham Ventures, has been named CEO, taking ever the duties from co-founder Mattias Swenson, who will continue to lead product development as the company's chief product officer.

It's the first major management hire for the company, which was started by Swenson, his brother and three high school classmates in his basement in a town outside of Stockholm. It's since moved to the U.S., and in 2012 raised $1 million in venture capital. In the past year, the service witnessed 350 percent growth in user registrations to 12 million, which may have to do with the shuttering of Google Reader (RIP).

Bloglovin, while buzzy in the beginning, and clearly used by lots of people, has never really been seen as a force to be reckoned with in the business, but that could all change with someone like Marcus -- who has, in addition to Gotham Ventures also held executive positions at Dailymotion, AOL and Barnes & Noble -- at the helm. Those companies all took interesting paths under her leadership: She recently led Gotham Ventures' investment in media company DailyWorth; Dailymotion was acquired by Orange (France Telecom); AOL was bought by Time Warner (and later spun off); and Barnes & Noble went public. It will be interesting to see, then, what the future holds for Bloglovin'.