Hedi Slimane seems set on continuing the legacy he started at Dior Homme of dressing musicians. And his latest client may be his most high-profile yet, at least based on the visibility of a Super Bowl halftime performance. Yep, Bruno Mars and his band wore Saint Laurent suiting for the Seahawks’ big night, according to a release sent out by the brand.
Not only have musicians featured prominently in Saint Laurent marketing — the “Saint Laurent Music Project” saw everyone from Daft Punk to Sky Ferreira to Courtney Love to Jerry Lee Lewis posing in his black and white ads — but the brand also seems to be targeting musicians for celebrity dressing, most recently outfitting Wiz Khalifa and Miguel for the Grammys, Ellie Goulding for the VMAs, Lady Gaga for regular life and Daft Punk for practically everything. (We wonder which of Slimane’s latest musical clientele will be present at the designer’s runway show in a few weeks.)
And perhaps this strategy is working — as we all know, Slimane’s designs are selling like hotcakes. Burberry and Tom Ford, too, have endeavored to align themselves with various musicians, supporting both emerging British artists (Burberry) and dressing the likes of Justin Timberlake (Tom Ford).
While Mars’ suiting was custom, according to the brand, that doesn’t mean fans can’t cop the look for themselves. Female fans, at least. A near-identical metallic Saint Laurent jacket is on sale at Bergdorf’s for a mere $737. Just in time for fashion week!