Diane Von Furstenberg Appoints New Artistic Director

The announcement comes at an important time for DVF's business.
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The announcement comes at an important time for DVF's business.
Getty

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Now that she's gotten the 40th anniversary celebrations for the wrap dress out of the way -- which culminated in runway show send-up of the iconic style -- Diane von Furstenberg is starting fresh.

After a couple of years in between artistic directors (during which time she oversaw the design teams herself), von Furstenberg has appointed Michael Herz to take over the direction, promotion and design of the DVF brand, effective immediately, WWD reports.

Herz (pictured above) and von Furstenberg first collaborated on the “Journey of a Dress” show in Los Angeles, an exhibit dedicated to her signature wrap style, of which he was the curator. Herz was most recently fashion curator and creative director of Bally and has also designed for Falke (menswear), Iceberg, Guy Laroche and Aquascutum.

The appointment comes at an interesting -- and important -- time for the company. Longtime president of the company Paula Sutter left at the end of last year. And in 2012, the company brought on Joel Horowitz, who helped take Tommy Hilfiger public, presumably in the interest of an eventual IPO or outside investment. So it indeed makes sense that the company would choose an artistic director with experience at more commercial labels.