Equipment Introduces Perfectly Minimalist Shoe Line into Its NYC Stores

The chic French shirting company liked the pared-back styles from label Meandher so much, it started stocking 'em.
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The chic French shirting company liked the pared-back styles from label Meandher so much, it started stocking 'em.
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Ever wished French label Equipment offered accessories to pair with its cult-loved shirts? Well we did -- and now it has. Meandher, the first shoe brand ever to be stocked in Equipment stores, focuses on two silhouettes: the loafer and the brogue, but delivers them in quirky prints and colors like hot pink, leopard, metallic silver and black patent. Essentially, they provide feet with the same je ne sais quoi that Equipment shirts provide the body. Plus they’re chic, comfortable and pair easily with any basic.

"I’m not a huge heel wearer myself, and I think girls are starting to appreciate the easiness of flats, especially in New York,” said Meandher designer Emily Cooper (who looks like a super-cool, blonde Australian version of Garance Doré) at the launch event Thursday night.

Hailing from Australia and based in LA, Cooper got her start importing and selling espadrilles from Argentina as a way to pay her way through college, where she was studying to become a lawyer. "I hated law, so I started designing on the side. Then, after studying in Italy and learning everything I could about shoes, I launched Meandher, focusing solely on men’s shoes.” In fact, Cooper’s first women’s collection -- launched three years after she started the label -- is the very same line currently stocked in Equipment stores. “The collaboration happened really naturally,” Cooper told us. “And of course, I consider myself an Equipment girl, seeing as I own almost 10 different shirts!”

Four Meandher styles are currently available in New York Equipment boutiques, with more styles launching in March (It-girl Poppy Delevingne is a fan, and stars in the spring/summer lookbook). At $375 a pair, consider them an investment in French-girl cool.