Online luxury retailer Net-a-Porter has just unveiled the cover for its first foray into the world of print publishing.
The site, which publishes a weekly web-only magazine called The Edit, teased the debut issue of its highly anticipated print publication Porter this morning over social media. The magazine, which officially hits newsstands on Feb. 7, scored supermodel Gisele Bündchen as its first cover star. It plans to run six issues per year. Auto-renew subscriptions are available for $48 a year — certainly more pricey than Vogue and Harper’s Bazaar, the former of which can be picked up for just $6 a year as an introductory offer on Amazon.
Its content promises to be on par with the top fashion titles out there. With Editor in Chief Lucy Yeomans (formerly of Harper’s Bazaar UK) at the helm, Porter‘s debut contains editorials featuring Uma Thurman and Julianne Moore, boasts an interview with Lanvin designer Alber Elbaz, and work by top photographers like Inez and Vinoodh and Camilla Åkrans, the Wall Street Journal reveals.
The glossy is an interesting move for Net-a-Porter, which has emerged as a leader in the content-meets-e-commerce space and also has developed its own online advertising business. The fashion spreads will of course include pieces that are stocked on the site, but with the help of a forthcoming digital edition, a mobile app and a phone-in concierge service, the retailer made sure that the magazine is more easily shoppable than your average fashion mag.
We will get a full preview of the first issue Friday morning, and will update as we learn more.