It's Easy to Be Bold with Vidal Sassoon Pro Series

Being bold doesn't have to mean doing something really extreme, like going sky diving or walking across hot coals or eating some weird fried insect. Sometimes, it's the little things, like changing your hair color to a shade your former, more timid self would never be BOLD enough to rock.
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Being bold doesn't have to mean doing something really extreme, like going sky diving or walking across hot coals or eating some weird fried insect. Sometimes, it's the little things, like changing your hair color to a shade your former, more timid self would never be BOLD enough to rock.
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Being bold doesn't have to mean doing something really extreme, like going sky diving or walking across hot coals or eating some weird fried insect. Sometimes, it's the little things: Getting up early on a Sunday to workout instead of sleeping in. Saying 'hey!' to that cute stranger across the bar. Changing your hair color to a shade your former, more timid self would never be BOLD enough to rock.

And luckily, for those of us who need a little nudge in the bravery department, Vidal Sassoon Pro Series is here to help us out. You know how incredible celebs like Demi Lovato, Kelly Osbourne and Rita Ora have been looking lately with their vibrant, unconventional hair colors? It's now super easy to get that same amazing color for yourself.

Enter Vidal Sassoon Pro Series’ newly launched London Luxe Collection. This new line of permanent at-home color kits includes six trendy shades like London Lilac, Runway Red and Midnight Muse Blue. Each color is inspired by a unique combination of London’s edgy street style and prestigious fashion runways. Who said hair can't be high fashion?

And it gets even better: Starting today, you can enter the Vidal Sassoon Pro Series #ColorMeBold Contest. Just upload a picture of what makes you bold -- say, your favorite activity or your take-no-prisoners attitude (just make sure to include your hair!) for a chance to win a trip to London for a 48-hour, $4,000 shopping spree including a personal stylist, plus a 3-night hotel stay on Bond Street in the heart of the city’s fashion district, right across from the Vidal Sassoon Academy.

Who knows... bold hair and a new wardrobe could be the beginning of a bold new you.

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