Jonathan Simkhai Jumps on the Logo Sweatshirt Craze

It's Team Simkhai or bust next season.
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It's Team Simkhai or bust next season.
Getty

Getty

The fashion industry has been Team Jonathan Simkhai since the beginning of the young -- and very charming -- designer's career, and now he's given us something to wear to prove it. Amidst a collection of sporty silhouettes, croc prints and sexy cutouts stood a 'SIMKHAI' emblazoned sweatshirt -- a guaranteed editor favorite and Instagram hit. "I wanted to add something a little fun into the collection, something that was very me," Simkhai said. The designer remained true to his downtown New York muse for this collection, but added in a good dose of sex appeal with bondage-inspired cutouts, body-con silhouettes and alluringly high slits. "I was inspired by a vintage croc men’s cigar case,” Simkhai told us. “It made me think of a powerful, intellectual man, and then I wondered, 'Why couldn’t it be a woman?' I think intellectual is the new sexy.” We had to take his word for it, especially coming from a man who looked so cool at his own presentation. “That's exactly what started my whole journey,” he said, “dressing women the way I dress myself!”