No matter how many times you’ve clicked through the Peter Pilotto x Target look book, there’s nothing quite like seeing clothing in motion. Enter the collaboration’s first official TV commercial, which, quite frankly in my opinion, was the highlight of last night’s hopelessly anticlimactic episode of “The Bachelor.”
Models Jourdan Dunn, Jessica Stam, Yumi Lambert (whom you may remember from Chanel’s spring 2013 campaign), and look book star Daniela Braga appear in the 30-second spot, which echoes the collection’s high energy prints with some erratic dance moves set to the tune of Sylvester’s 1978 disco anthem “You Make Me Feel (Mighty Real).”
Between the groovy soundtrack, pretty girls and ultra-cheerful, modern threads… it’s a pretty good time. Peter Pilotto x Target hits stores and online Feb. 9.