Louis Vuitton tends to go above and beyond when it comes to its travel campaigns — think Arizona Muse flying over Paris in a hot air balloon or real live lion cubs pawing at the brand’s iconic bags — and the French house’s offering for spring 2014 does just that. WWD debuted the new “Spirit of Travel” campaign on Tuesday, which was styled by Carine Roitfeld and puts a spotlight on the label’s monogrammed handbags.
Shot in South Africa by Peter Lindbergh, the campaign stars Karen Elson and Edie Campbell, who wear looks from Vuitton’s resort and spring collections — the latter being the last collection designed by Marc Jacobs. The real star of the campaign, however, is the majestic giraffe that’s standing with the women in the preview images. According to WWD, a number of other wild animals appear in the shoot, including a zebra (which Campbell rides in one of the shots) and a cheetah. But don’t worry, folks: No animals (or models) were harmed in the making of Vuitton’s latest campaign.
Look for the campaign when it is fully released in the April issues.