If you’re an Urban Decay kind of girl, this brand just might be for you. Gilles Kortzagadarian and Stephane Siboni, two beauty industry vets and self-professed music junkies, founded the line last year as an homage to the downtown NYC music scene. James Vincent, a makeup artist who looks like he could be a Hell’s Angel, is the director of artistry and education.
Instead of using standard models in its brand imagery, Ardency Inn taps indie singers and songwriters, like Seasick Mama and Marie de Villepin (fun fact: she was once romantically linked to Amber Heard). The collections have names like Americana (natural and neutral), Modster (pops of color) and Punker (black, duh). The line launched at Sephora, which is always a safe bet that it’s going to hit big.
Ardency Inn’s most innovative product is its Custom Coverage Concentrate, a concentrated foundation that you add to your own moisturizer. I was skeptical of this at first, but after playing with it and trying different recipes with all my various face potions, I’m a convert. It’s also great as an undereye concealer when mixed with eye cream. You only need the tiniest amount, and you can build the amount of coverage you want based on how many drops you use and the consistency of your moisturizer.
Prices range from $19 for an eyeliner to $38 for the concentrated foundation. Get it here.