Are you an eco-conscious francophile? Meet Antonym, a small yet perfectly edited line of makeup and brushes, founded in 2010 by Cannes-born makeup artist, Valerie Giraud. Antonym is the only makeup line to be accredited natural/organic by Ecocert, a sustainability organization in France. Its brushes are vegan and the brand does not test on animals.
The standout product and a best seller is the baked blush, a subtle powder blush. Not surprisingly considering Giraud’s background as a makeup artist, the 20 brushes are well-designed and the kabuki brush in particular performs beautifully. The packaging, made of sustainable bamboo, is gorgeous. Just pulling it out and opening a compact makes me feel peaceful.
Prices range from $16 for a lip pencil to $249 for a brush set. Get it here.