Mario Testino Looks to Elizabeth Taylor for His #TowelSeries Instagrams

Blog Part Nouveau, or ‘partly new’, delves into fashion history to showcase the inspiration -- be it art, photography or design -- behind some of toda
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Blog Part Nouveau, or ‘partly new’, delves into fashion history to showcase the inspiration -- be it art, photography or design -- behind some of toda

Blog Part Nouveau, or ‘partly new’, delves into fashion history to showcase the inspiration -- be it art, photography or design -- behind some of today’s biggest fashion moments. It’s fascinating and impossible not to get lost in, so we asked the site’s founder, Lilah Ramzi, to give us a little history lesson each week.

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Noticed a surge of towel-swathed beauties on your Instagram feed lately? You can thank Mario Testino for that.

The Peruvian photog has taken to posting a series of 'grams aptly named and hash-tagged #towelseries. Testino has snapping behind-the-scenes photos of his subjects on set, including the likes of Kate Moss, Miranda Kerr and Candice Swanepoel, looking sexy but casual in terrycloth robes and towel-turbans.

But the idea of a beauty in a bath towel is hardly new -- the most iconic is perhaps that taken of Elizabeth Taylor by Herb Ritts in 1992. To promote Taylor's signature White Diamonds fragrance, Ritts would photograph the violet-eyed star in a terrycloth robe and head-wrap -- and of course, white diamonds.

Elizabeth Taylor by Herb Ritts for the White Diamond Fragrance Campaign, 1992

Elizabeth Taylor by Herb Ritts for the White Diamond Fragrance Campaign, 1992