Michael Kors may now be considered part of the Old Guard in relation to the current generation of New York fashion designers, but he’s also at the very top of the pack when it comes to leadership in new media. According to WWD, Kors and his label gained the highest amount of Instagram followers out of the brands showing during the seven-day period of New York Fashion Week.
Using the hashtag #AllAccessKors, the brand gave fans — of which the Kors account gains on average 50,000 per week — a glimpse at show production, models backstage, celebrities seated in the front row and, of course, an up close and personal look at the brand new fall 2014 collection. Kors has proven its worth on Instagram in the past: It was the very first brand to introduce native advertising over the social media platform back in November — a move that has only helped to gain followers. According to Nitrogram, an Instagram analytics platform that measures engagement, Kors is one of the top 10 most popular apparel brands on Instagram, with 1.8 million followers.
Other New York designers who saw growth during Fashion Week are Marc Jacobs, Ralph Lauren (which gained a whopping 10,460 followers in the day following its show), Calvin Klein and Tommy Hilfiger, who saw an impressive 9 percent increase in his Instagram fan base after his show.