Miranda Kerr Is the New Face of H&M

Some people become BFFs with Ben and Jerry following the breakup of their marriage. Others throw themselves into their work. Apparently falling into the latter category is Miranda Kerr, who -- in addition to currently fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski -- has just been named the star of H&M's spring ads.
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Some people become BFFs with Ben and Jerry following the breakup of their marriage. Others throw themselves into their work. Apparently falling into the latter category is Miranda Kerr, who -- in addition to currently fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski -- has just been named the star of H&M's spring ads.

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Getty

Some people become BFFs with Ben and Jerry following the breakup of their marriage. Others throw themselves into their work. Apparently falling into the latter category is Miranda Kerr, who -- in addition to currently fronting campaigns for ShopStyle, Clear Scalp & Hair and Swarovski -- has just been named the star of H&M's spring ads.

Announced in the wee hours of Tuesday morning via a video on H&M's Instagram account (below), the Sydney-born Kerr's new gig coincides with the fast fashion chain's arrival in Australia, according to Marie Claire UK. The full campaign won't be released until March, but a photo posted by H&M leads us to believe it'll have a romantic, washed-out peasant vibe.

Former Victoria's Secret Angel Kerr, who Forbes ranked as the second highest earning model of 2013, succeeds top biller Gisele Bundchen as the face of H&M. Kerr herself was replaced by Daria Werbowy for Mango's latest campaign.