Proenza Schouler Turns Le Bon Marché Into Its Own Branded Paradise

Even if you can't make it to Paris, you can still shop the exclusive capsule collection.
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Even if you can't make it to Paris, you can still shop the exclusive capsule collection.

Proenza Schouler exhibition at Le Bon Marché. Photo: Courtesy

Proenza Schouler exhibition at Le Bon Marché. Photo: Courtesy

Jack McCollough and Lazaro Hernandez of Proenza Schouler unveiled their exhibition at Parisian department store Le Bon Marché on Wednesday night, and it was like falling down a rabbit hole into the design duo's own little world.

Past all the gorgeous Celine and Chanel handbags and just a few paces beyond the cosmetic counters, you come to a row of mannequins, dressed in archival looks from the label's past collections. Divided into key themes -- New Classics, New American Luxury, Nature, City, Color and Craft -- the garments, often constructed from custom high-tech fabrics, are a real treat to see up close.

The space is basically made up of a square, anchored by the mannequins against the walls, with a little hallway intersecting it. Walk through and you'll find yourself in a dark room illuminated by a cube turned on its side, flanked by mirrored walls. A collaboration with artists Alejandro Crawford and Eddie the Wheel, the installation is pretty trippy -- Morrissey and Thom Yorke croon into your ear as runway footage and shots of water are projected onto the sculpture.

There's another little room showing a short film by the Harrys, exploring McCollough and Hernandez's creative process. Oh, and the walls are made of living plants. That part is gorgeous, though the space smells a little... mossy.

Finally, back outside on the main floor, you'll find the pop-up shop, stocking a capsule collection exclusive to the exhibition. Cute little wallets, totes and tees can be had as a souvenir, just like any other museum experience. But if you can't make it to Paris, the goods are available at the brand's stores in New York, as well as on its website.

Click through to see all the merch. Prices are as follows: printed canvas tote ($595), PS1 printed wallet ($165), notebook ($125), baseball hat ($85), medium zip pouch ($165), T-shirt ($165), scarf/monogram ($495), scarf/parrot or fish ($595), merino crewneck ($645), PS1 medium bag ($1,675).

Photos: Courtesy