Things are going great for Aussie brand Sass & Bide’s Sarah Jane Clarke and Heidi Middleton. In November, they opened their U.S. flagship in SoHo, part and parcel of a measured expansion into the American market. And according to Middleton, business is going swimmingly. “Sales have really spiked [now that we’re] making noise around the brand,” she told us. “I think that’s important in a market like America, where there’s so much competition.” Indeed.
If this collection is any indication, I wager Sass & Bide will continue to do well stateside. This season, the duo drew inspiration from German biologist and artist Earnest Haeckel, noted for his prints of animals, many of which he discovered and named himself. The collection certainly had the elements of a scholar’s wardrobe. There were checks, plaid and stripes galore, rendered in mostly blacks, whites, and navy, with a generous helping of gold to enliven the palette.
I couldn’t help but notice, though, the alarming amount of bare leg shown for a fall/winter collection. Just thinking about exposed gams in temperatures like these is enough to make one shiver, but Heidi assured us that the sometimes dangerously short hemlines aren’t meant to be worn in such an impractical fashion. “We layered with the tights, and with the coats at the top,” she told us, showing a peek of her opaque nylon-covered leg under a flowy maxi skirt. “I guess once you’re inside the building, everyone takes coats off anyway.”