Agnona Nabs Former Emilio Pucci CEO Alessandra Carra

Currently the CEO and president of Emilio Pucci, Carra will begin her term at Agnona in May.
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Eliza Brooke
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Currently the CEO and president of Emilio Pucci, Carra will begin her term at Agnona in May.
Ronald Frasch and Alessandra Carra. Photo: Charles Eshelman / Getty

Ronald Frasch and Alessandra Carra. Photo: Charles Eshelman / Getty

Since bringing Stefano Pilati on board as its new creative director last year, Agnona has been at work repositioning itself as a player in the luxury industry. That creative move has now been matched in the executive suite with the appointment of Alessandra Carra as the house's new CEO.

According to a release from Agnona, Carra will assume the title in May, having spent the last three years at LVMH as the president and CEO of Emilio Pucci. (Her departure from Emilio Pucci was announced two weeks ago.) Agnona's current CEO, Bruno LaGuardia, will transition to the board of directors.

Pilati, who also designs for Ermenegildo Zegna, showed his second collection for Agnona in February, focusing on the cashmere outerwear that remains central to the brand's identity. With his initial outing the brand took a strong stance against the fashion calendar's practice of showing collections months in advance of the season they are intended for: The clothes went on sale the same day they were revealed to the press.

Carra has a strong track record of leading luxury brands. Between her and Pilati, Agnona seems well positioned to stake its place in the luxury sector.